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For Immediate Release
Retail Boutique “Elizabeth Lee” Launches as an Online Destination for a Leisurely Life
January 23, 2026 (Charleston, WV) -- Elizabeth Lee, LLC enters the online retail space with a curated collection of specialty items that celebrate slow living and time-honored tradition.
Founded by Ava Reed, a lifelong West Virginian and graduate of the University of Charleston, Elizabeth Lee offers leisure apparel and loungewear; classic accessories for men and women; kitchen essentials, luxury bath products, books and paper goods; heirloom gifts; and a heritage hobby shop highlighting needlepoint crafts.
Reed’s career in retail marketing began with her fashion blog, Ava Styles, and continued through her work as a sales associate and social media content creator for Yarid’s of Charleston. At 22, she is also the managing member of Ava Reed Media, LLC, a communications agency. Reed’s blended experience in fashion, marketing, and digital media perfectly channels the grand-millennial aesthetic, an increasingly popular style embraced by Gen X and younger audiences alike.
The Elizabeth Lee collection includes long-established designers to independent labels taking social media channels by storm. Brands include Kate Spade, Martha Stewart, Caswell Massey, and newer names such as Sarah Fitz, 8 Oak Lane, and Ella Alden. Needlepoint enthusiasts (and those new to the craft) will find a selection of canvases and stitching accessories from some of the most popular artists in the industry.
With a focus on “a quiet life,” Elizabeth Lee embraces craftsmanship, meaningful design, and the beauty of objects that bridge past and present.
“We live in a distracted world filled with anxiety,” Reed began. “I, for one, prefer a calmer life filled with the comforts of soft clothes, good books, favorite hobbies, and beautiful keepsakes that simply make us feel better,” she said.
Beyond online offerings, Elizabeth Lee, LLC aims to foster creative community through pop-up retailing, group stitching events, and collaborations with brick-and-mortar stores. Dates and locations will be shared soon.
Elizabeth Lee is open online at www.shopelizabethlee.com.
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Elizabeth Lee, LLC Media Contact:
Ava Reed, Founder/Owner
Cell: 304-807-7788
Email: hello@shopelizabethlee.com