After several years working on Wall Street, Lisi Lerch started her company in the Spring of 2001 while working full time in the recruiting office at Cornell University, while her new husband was getting his MBA. Her brand initially offered classic, Kentucky Derby hats that she was inspired to create due to the lack of affordable women’s hats she saw in the marketplace. A few years later she decided to test the waters and dabble in jewelry-making, which became an instant obsession.
